Affiliate Marketing ROI: U.S. Programs Yield $7 to Every $1 Spent

Posted on11 CommentsCategoriesAffiliate Program Management

Encouraging advertisers to treat their affiliate marketing programs appropriately I’ve always said: “They are serious marketing campaigns and must be treated with all seriousness.” To prove affiliate marketing’s “seriousness” a good starting point would be an analysis of the ROI it yields. Yesterday my “in UK affiliate marketing’s ROI is £11 to every £1 spent” Read More …

How to Calculate Affiliate Marketing ROI

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

ROI, or Return on Investment, is one of the key indicators of your affiliate marketing campaign’s success of failure. Analyzing your campaigns’ ROI figures is a must both for merchants, and for affiliates. As a result, you get a better understanding of what works and what doesn’t. And since at the end of the day, Read More …