Incentive or Loyalty Affiliates – Definition and Specifics

Posted on27 CommentsCategoriesAffiliate Program Management, General Discussion

Many merchants and affiliate program managers do not know what incentive affiliates (aka loyalty affiliates) are. This, in some cases, results in low quality affiliate program performance, whereas in others, ignorance regarding the essence of incentive affiliate marketing may bring about unwanted customer activity. Incentive/loyalty affiliates are affiliates that facilitate the desired end-user action by Read More …