online advertising

Online Behavioral Advertising: How to Stay Consumer-Friendly

In July 2009 leading advertising industry organizations introduced a cross-industry Self-Regulatory Program for Online Behavioral Advertising [PDF here]. The essence of the Program was to bring about “consumer-friendly standards to online behavioral advertising across the Internet” — ones that would correspond with the “Self-Regulatory Principles for Online Behavioral Advertising” [PDF

Online Behavioral Advertising: How to Stay Consumer-Friendly Read More »

Facebook Advertising: IKEA Thinks Outside the Box

A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook: A day earlier IKEA published a video on how they are

Facebook Advertising: IKEA Thinks Outside the Box Read More »

Online Advertisers' Bill of Rights Proposed

Ben Edelman, a Harvard Business School assistant professor, well-known in the affiliate marketing circles for exposing parasitic affiliate behavior, click fraud and affiliate commission fraud, has posted an online advertising Bill of Rights proposition. He proposes 5 rights to help safeguard advertisers “from increasingly powerful ad networks”, from “wasting advertisers’

Online Advertisers' Bill of Rights Proposed Read More »