OPM

Affiliate Program Management: Definition, Approaches, Risks

Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor, Dr. […]

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Are Outsourced Affiliate Managers Better Than In-House Ones?

A recent blog post from the Harvard Business Review reveals that remote workers (or workers of virtual teams) are, actually, more engaged than people who work in company office(s). In his above-referenced post Scott Edinger says that this makes “perfect sense” on the following 4 reasons: Proximity breeds complacency; Absence

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Outsourced Program Management: What Different People Think OPMs Do

Outsourced program management is frequently misunderstood; and explaining what an OPM (outsourced program manager) does is not any simpler than describing what affiliates do, or what affiliate marketing is. In fact, it is a little more complex of a task, because you first have to explain what is affiliate marketing, who are

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Affiliate Managers: How They Are Compensated and How Much They Earn

An good question came from a beginning affiliate program manager: I have been in the affiliate marketing industry for 5 years and I know your expertise in the industry very well. I wanted to ask you about the industry standard for affiliate manager compensation. I have been approached by a

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How to Choose a Lead Generation Affiliate Marketing Network

A new OPM has emailed me: I may start working soon with a large company that deals with generating leads in a specific vertical in the medical field.  This would be my first time managing a lead gen affiliate program.  I’ve done some research into this, but I wanted to

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Don't Blame Affiliate Network for Not Growing Your Program

When I type in nearly any affiliate network‘s name, among the top suggestions I see [affiliate network]+”scam” search phrases: This isn’t surprising. Why? Here’s a true story: two days ago I had a merchant approach me. The beginning of our dialogue could be condensed as follows: Merchant: We are looking

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Outsourced Program Manager Fees: Performance Bonus Basis

<! @page { margin: 0.79in } P { margin-bottom: 0.08in } –>Out of all fee/payment-related questions asked by prospective clients (for outsourced affiliate program management) one of the most frequent ones that I have ever heard is this: Would you work for performance bonus only? This question is especially common

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Affiliate Networks, OPM Companies, Transaction Fees, and Performance Bonuses

Merchants that are new to affiliate marketing often ask me if my company is the same as Commission Junction or LinkShare, and if not, how exactly it fits into the scheme of things, and how is my “performance bonus” different from “transaction fees” that affiliate networks charge. The first thing

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