Affiliate Program Management: Definition, Approaches, Risks

Posted onLeave a commentCategoriesAffiliate Program Management

Affiliate program management is the process of overseeing and developing a brand’s affiliate marketing program. There are various ways to handle it, and in this article I would like to look at three approaches which are quite popular among advertisers. When talking about managing tasks, a fellow LinkedIn Learning instructor,┬áDr. Todd Dewett, likes to recommend Read More …

Affiliate Networks Provide Infrastructure. Management is Separate

Posted on1 CommentCategoriesAffiliate Program Management

I got an email from a prospective client who wrote: We have an existing program on [Affiliate Network Name here] for our ecommerce company called [Advertiser’s Name here] but are looking to outsource affiliate recruitment. After digging a little deeper, it got apparent that this advertiser believes (and expects) the network to take care of Read More …

Are Outsourced Affiliate Managers Better Than In-House Ones?

Posted on7 CommentsCategoriesAffiliate Program Management, General Discussion

A recent blog post from the Harvard Business Review reveals that remote workers (or workers of virtual teams) are, actually, more engaged than people who work in company office(s). In his above-referenced post Scott Edinger says that this makes “perfect sense” on the following 4 reasons: Proximity breeds complacency; Absence makes people try harder to Read More …

Outsourced Online Marketing Agencies and Non-Compete Agreements

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion

Definitions first: Non-Competition Agreement — A legal agreement in which one party is restricted from working as a direct rival to the employer for a specific time and place. The purpose of non-competition agreements is to prevent an ex-employee from exploiting resources, knowledge and/or leads that were gained from a previous employer. [source: Investopedia] Now, Read More …

Introducing Affilinomics Outsourced Affiliate Program Management

Posted on2 CommentsCategoriesAffiliate Program Management, Announcements

If you’ve been following my AM Navigator blog for the past few years, you’ve noticed that unlike blogs of other OPMs, mine hardly has any posts related to the affiliate programs we manage. The focus of my blog is different, as everything in it is revolves around the eduction affiliate managers and affiliates, as well Read More …