Hippocrates, Personality Types & Predicting Conversion

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

December 2010 issue of the Target Marketing magazine had an interesting article I’ve meant to blog about for some time. On page 11 the magazine’s senior editor, Heather Fletcher, brings us back to Hippocrates who while being “more synonymous with medicine that marketing” had also written a lot about human psychology. Heather is referring to Read More …

Locking Periods and Lock Dates in Affiliate Marketing

Posted on3 CommentsCategoriesAffiliate Program Management

With common regularity both affiliates, and merchants wonder what is a commission locking period. Let’s take ShareASale (SaS) for one example. On this affiliate network for every transaction in their reports merchants see a “lock date” (see example below): Affiliates, on the other hand, see both the “lock date”, and the transaction status (example of Read More …

Overstock Affiliate Program No Longer With LinkShare

Posted on15 CommentsCategoriesGeneral Discussion

Earlier today LinkShare’s Senior Vice President, Kelli Beougher, announced in the affiliate network’s official blog that due to “a few mutual differences” that cannot be overcome, “LinkShare has resigned as Overstock.com’s affiliate network provider.” [source] No further explanation has been given, and the real causes of this breakup remain unclear. What makes things even more Read More …