How Rogue Affiliates Use Fiverr To Swindle Pay-Per-Lead Programs

Posted on9 CommentsCategoriesAffiliate Program Management, Spyware & Parasites

Let me start by saying that Fiverr is a great platform used by multiple upright affiliate marketers on a multitude of reasons. Some are finding affordable help (copywriters, web designers, coders, video production services, etc), others are earning money with Fiverr’s own affiliate program, but the group to which I want to draw your attention Read More …

RingRevenue Bridges Gap Between Incentive Affiliates & PPL Programs

Posted on2 CommentsCategoriesAffiliate Program Management, Interviews, Online Marketing

For ages there has been an inherent disconnect between the promotional method an incentive affiliate uses, and the end goal of every pay-per-lead program — or that of generating “potential sales contacts“. After all, when the chief end-user motivator is cashback, points, virtual currency, or anything of this kind, it is very hard to reap Read More …

Super Affiliates Prefer Per-Click Payments?

Posted onLeave a commentCategoriesAffiliate Marketing Fallacies, General Discussion

One of very few theoretical and more academically-written books on affiliate marketing (if not the only one) is the Strategic Affiliate Marketing by S. Goldschmidt, S. Junghagen and U. Harris published in 2003. While discussing the basics of affiliate marketing, the authors spend time looking at “Affiliates’ Characteristics” (p. 51-52). In their categorization of affiliates Read More …

Average Pay Per Lead Rates

Posted on13 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

I’ve noticed several people searching my blog for average PPL/CPL (pay per lead / cost per lead) rates, and decided to do a bit of research to publish those here. I have identified 13 service categories, and analyzed PPL payouts in each category across such networks as Commission Junction, LinkShare and ShareASale, including in-house-based affiliate Read More …

Cost Per Action Marketing and Pay Per Lead Model

Posted on2 CommentsCategoriesAffiliate Program Management, Online Marketing

Affiliate marketing is essentially a Cost Per Action marketing. When there is performance/action — you pay your affiliates. Performance can be of several types, but the most frequently valued ones are sales and leads. Therefore, online businesses either pay a percentage (or a flat amount) of every sale an affiliate refers to them, or a Read More …