Affiliate Program’s Performance is Everybody’s Business!

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

Terms “affiliate marketing” and “performance marketing” are frequently used interchangeably, and justly so. Affiliate marketing programs, regardless of structures and compensation models involved, are all based on the principle of performance-based compensation, whereby affiliates refer traffic to advertisers but get paid only when qualifying performance is registered (e.g, lead form submitted, sale placed through, free trial started, Read More …

How Affiliate Marketing Works (Infographic)

Posted on6 CommentsCategoriesOnline Marketing

Yesterday Performance Marketing Insights (a new conference by A4u) published an interesting infographic. How Performance Marketing Works – bit.ly/YNckPH #PMINYC #performancemarketing #affiliates — PerformanceMarketing (@performinsights) March 6, 2013   It is a pretty basic one, but gives one a good high-level view of “the performance marketing ecosystem.” I have discussed this infographic with A4u’s Content Director, Read More …