projections

Affiliate Marketing Spend to Reach 4.5B in 2016 and Other Findings by Forrester Consulting

A week ago at LinkShare Symposium New York 2012 the affiliate network announced that “Forrester Consulting recently conducted a study on behalf of Rakuten LinkShare” and it was at the conference that the study findings were unveiled. Here are just three interesting observations from it: 1. Forrester has scaled down […]

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How Not to Interpret EPC …Especially When Doing PPC

Regardless of what you may hear about affiliate marketing being an untapped goldmine waiting for you to become the Internet’s next millionaire, you gotta be careful. Campaigns where as an affiliate you are remunerated for performance only require (i) a careful and educated approach, and (ii) taking it easy. Otherwise,

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