psychology

5 Greatest Psychology & Persuasion Experts to Follow on Twitter

Very few people know it, but I have an unfinished Master’s level counseling psychology degree. As many of my blog’s readers (and marketers, in general), I too am greatly fascinated by everything connected with how our mind works and how brain influences what we do, and how we do it. […]

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Hippocrates, Personality Types & Predicting Conversion

December 2010 issue of the Target Marketing magazine had an interesting article I’ve meant to blog about for some time. On page 11 the magazine’s senior editor, Heather Fletcher, brings us back to Hippocrates who while being “more synonymous with medicine that marketing” had also written a lot about human

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