One Situation When Merchants Must Delete Affiliate Cookies

Posted on5 CommentsCategoriesAffiliate Program Management

As we were analyzing end-of-the-month statistics for a client, it has come out that a number of orders which were received by the merchant directly (not via any affiliate) were also “dipped” into the affiliate channel as well (i.e. affiliates received commissions for these orders). This looked very strange to the merchant, because they knew Read More …

How to Read Affiliate Program Statistics & Calculate Commission

Posted on1 CommentCategoriesAffiliate Program Management

I’ve had a merchant approach me with a basic question, but since many other merchants who are also new to affiliate marketing may wonder about the same things, instead of just replying to him via email, I am posting my reply below. This particular merchant is considering starting his first-ever affiliate program on ShareASale, and Read More …

Misconception: Only High Commissions Attract Affiliates

Posted onLeave a commentCategoriesAffiliate Marketing Fallacies, Affiliate Program Management

Today I am starting a series of posts (I am not planning to publish them in a consecutive manner, but new ones will be added as I come across the issues to address), and a whole new category – Affiliate Marketing Fallacies. In this rubric I will be covering the popular fallacies and misconceptions about Read More …