Customer Promotions versus Affiliate Motivation

Posted on2 CommentsCategoriesAffiliate Program Management, Online Marketing

With the Black Friday, Cyber Monday and the peak of the online holiday shopping activity coming up, it is sad to see some affiliate program managers (and advertisers) mixing, and often misunderstanding, the target audiences for these two types of promos. The traditional meaning of sales promotions has always implied giving “consumers a short-term incentive Read More …