split commissions

Multi-Click Attribution vs Last Click Wins Model

Affiliate Program Management / By / 2 minutes of reading

Chelsea Osoling, the affiliate manager for CowBoom.com (the Best Buy company) has emailed me a good question some time ago, and I promised her to address it. She wrote: There’s been a lot of buzz about multiclick attribution at Affiliate Summit East and CJU and I’ve noticed you have written …

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Conversion Attribution in Affiliate Marketing is a Hot Topic

Affiliate Program Management, General Discussion / By / 3 minutes of reading

Within the first 40 hours of going live, my post on split commissions in affiliate marketing has become the most commented one (over the past 30 days) on Econsultancy.com: The already-posted comments give a lot of good food for thought. Here are just a few excerpts from the comments that …

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