Surprising Example of (Toolbar) Affiliate Transparency

Posted on10 CommentsCategoriesAffiliate Program Management, Spyware & Parasites, Thoughts for Affiliates

Yesterday, when blogging about the importance of affiliate-merchant transparency (and setting the right merchants’ expectations right from the start of affiliate’s relationships with merchants) I had no clue that on the very next day I will have to put together a “Part 2” in continuation of that post. Today a toolbar affiliate, which was covered Read More …

Walmart Affiliate Program Now Prohibits Parasitic Behaviors

Posted on5 CommentsCategoriesAffiliate Program Management, Spyware & Parasites

One would think that it is common sense to have a separate section prohibiting parasitic affiliate behaviors in your affiliate program and your program agreement. However, even larger online merchants sometimes do not do so. First of all, this makes them significantly more vulnerable to rogue affiliates. Secondly, it makes it harder to fight such Read More …

Toolbars in Affiliate Marketing

Posted on20 CommentsCategoriesGeneral Discussion

A poll was posted at ABestWeb today where one of the affiliates is asking other affiliates to express their opinion on whether ShareASale, an affiliate network known to stand up for affiliates’ interests, should start allowing affiliates to use downloadable toolbars in their marketing. The question stems from this post in ShareASale’s blog and this Read More …

Incentive or Loyalty Affiliates – Definition and Specifics

Posted on27 CommentsCategoriesAffiliate Program Management, General Discussion

Many merchants and affiliate program managers do not know what incentive affiliates (aka loyalty affiliates) are. This, in some cases, results in low quality affiliate program performance, whereas in others, ignorance regarding the essence of incentive affiliate marketing may bring about unwanted customer activity. Incentive/loyalty affiliates are affiliates that facilitate the desired end-user action by Read More …