Yesterday, when blogging about the importance of affiliate-merchant transparency (and setting the right merchants’ expectations right from the start of affiliate’s relationships with merchants) I had no clue that on the very next day I will have to put together a “Part 2” in continuation of that post.
Today a toolbar affiliate, which was covered in my blog more than four years ago, applied into the same affiliate that yesterday’s loyalty affiliate. I must admit, I was amazed by what I found in their “Special Program” description (to which every merchant has to agree prior to accepting them into their affiliate program):
No, I am not surprised that their toolbar overwrites merchant’s SEO, “direct load” and email. They’ve been known for this both from reports by Convertro and from BrandVerity; but what is truly surprising is that ShopAtHome admits to this and is transparent in setting the merchants’ expectations (when applying into their affiliate programs).
Merchants, make sure you read those “special program” or promotional methods descriptions carefully. Affiliates are becoming more and more transparent.