Yandex

Yandex Goes CPA, Brings Russian Affiliate Marketing Into Mainstream

General Discussion / By / 3 minutes of reading

Today’s major industry news comes from Russia. The country’s largest and most popular search engine Yandex (which is by far more popular than Google there) is transforming its product-search service Yandex.Market to encompass a Cost-Per-Action (CPA) model. Until today Yandex.Market was operating solely on Cost-Per-Click (CPC) basis. The new CPA […]

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Yandex Goes Public Reaping 55 Percent First-Day Gain

General Discussion, Online Marketing / By / 1 minute of reading

Earlier this morning I tweeted: Yes, Yandex is sometimes also called “the Google of Russia” and rightfully so. It’s more than just a search engine which owns some 64% of Russia’s search market (versus Google’s 22%) . It also offers an array of other highly-demanded services (dictionaries/machine translation, maps similar

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