Earlier this week I participated on an exciting Affiliate Summit East 2012 panel [announced earlier here] where Eva Klein, Tony Pantano, Brook Schaaf, and yours truly discussed the importance of building high-impact relationships in affiliate marketing. Tony was looking at things from an affiliate standpoint, Brook was focusing more on […]
5 Keys to Building High-Impact Relationships in Affiliate Marketing Read More »
I wrote last month about the need for clients to share their objectives with affiliates to get the most from their programme. Objectives are also important when planning and measuring your promotions. You could have a number of different objectives that you want to achieve but it can be best
Affiliate Marketing: Measuring Promotion Success Read More »
Affiliate Summit East 2012 is just around the corner, and looking through the conference’s agenda I couldn’t help but highlight affiliate management-related sessions on it. There is a number of really promising ones to look forward to, and today I’d like to bring you my (chronological) list of the top
Top 10 Affiliate Summit East 2012 Sessions for Affiliate Managers Read More »
Over the past few years I have authored 3 books, more than 50 articles [see lists of my print and online articles here], gave a good number of conference speeches worldwide, recorded videos, and spent over 1,000 hours sharing the knowledge through this very blog. Furthermore, earlier this year I
Is Geno Prussakov Your Small Business Influencer? Read More »