How to Design Effective Affiliate Banner Ads

Whether you are working on setting up a new affiliate program, or are looking at opportunities to optimize the performance of an already existing one, banners are going to be one of the areas to work on.

No one wants useless banners. Neither affiliates, nor merchants need these. To help you put together truly effective ones, I suggest following these three steps:

Step 1: Study

Back to StudyWhile do not need to “forget everything you have been taught” about banners, you do want to do some study before starting to work on your affiliate banners. The “study” process is fourfold and entails digesting the (i) best practices (ii) common mistakes, (iii) sizes, and (iv) examples to be inspired by.

Step 2: Research

Competitive intelligence onlineBefore you start creating, take also time to engage in competitive intelligence! If you don’t have these yet, it’s a good time to create affiliate accounts with all major affiliate networks — to be able to log in and analyze what works for your immediate competition, or/and advertisers working in niches closely related to yours.

Step 3: Create, and…

Hear them…one you’ve created and uploaded your banners, stay open to affiliate feedback! Be proactive in soliciting their feedback via direct one-on-one contact and newsletters, forums like this one and monitoring which of the creatives of yours they are using more frequently and successfully [beware of skewed metrics here though].

About Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of numerous books including "Affiliate Program Management: An Hour a Day" (2011) and "Quick Start Guide to Affiliate Marketing" (2013), international speaker, marketing consultant, affiliate and influencer marketing evangelist.

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3 Responses to “How to Design Effective Affiliate Banner Ads”

  1. […] How to Design Effective Affiliate Banner Ads, […]

  2. […] Как да създадеш ефективни банери за афилиейт програма … Като цяло в афилиейт маркетинга банерите не са създадени да привличат трафик без никаква полза. Никой не иска безполезни банери, нито афилиатите, нито рекламодателите. С тях само се губят пари. […]

  3. […] also maintains a blog that touches on timely issues in the affiliate management industry. Check out this recent post on how to successfully design affiliate banner […]

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