July 2016

Influencer Marketing Conference 2016 Coming to New York City

When you have a product or a service to sell, one of your primary tasks lays in finding the shortest and surest way to your customer’s heart. For years marketing theorists have been analyzing and practitioners experimenting with an array of vehicles to carry the message from the advertiser to […]

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5 Tips for Effective Affiliate Recruitment on Social Media

No week passes by without someone reaching out to me via social media about their “great” affiliate program. Somehow Twitter and LinkedIn end up being the top platforms preferred by most of these recruiters. Having received another one of such invites via Twitter, I thought of putting together a blog

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