September 2016 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on September 30th, 2016

Earlier this year, AM Navigator turned 10. We didn’t make noise around it, as our deeds have always spoken louder that any words. In the course of these years we launched and managed well over 100 affiliate programs across all of the world’s major affiliate networks (CJ, Rakuten, Pepperjam, ShareASale, AvantLink, Affiliate Window, Webgains, Commission Factory, etc). Our clients […]

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Geno Prussakov on September 28th, 2016

Amazon.com is the planet’s biggest online store (whose 2015 revenue exceeded $100 Billion). Walmart, on the other hand, is the world’s largest company by revenue ($482.1 Billion in 2015) and also the globe’s largest corporate employer (third only to the U.S. Department of Defense and Chinese Army). Both of these remarkable businesses actively employ affiliate marketing to generate sales. […]

Continue reading about 15 Affiliate Marketing Lessons to Learn from Amazon & Walmart

Geno Prussakov on September 26th, 2016

“There is a time for everything, and a season for every activity under the heavens,” but every season is right to have a good cookie or cake! So, with pleasure, I bring you our sweet client, David’s Cookies. Started by a classically-trained French chef, David Liederman, the business not only has well over 200 stores globally, […]

Continue reading about Client Spotlight: David’s Cookies – Edible Gifts Affiliate Program

Geno Prussakov on September 23rd, 2016

Yesterday, a post on the “podcasts all affiliate marketers should subscribe to” appeared on Forbes.com. It listed great podcasts, and I especially appreciated the author’s approach — one underscoring the multifacetedness of affiliate marketing and the consequent “need to be updated on what’s going on everywhere at all times.” However, a number of really solid affiliate […]

Continue reading about 5 Affiliate Marketing Podcasts To Listen To

Geno Prussakov on September 21st, 2016

An interesting question came to me from a Europe-based consultant who is now focused on affiliate recruitment for a client. His current focus is U.S. affiliates. After describing his situation, he asked: Do you know where I would be able to find a list of the biggest 15-20 partners on the average US program? The short answer […]

Continue reading about Identifying the Top-Performing Affiliates Across Affiliate Programs

Geno Prussakov on September 19th, 2016

Whether you are an affiliate working in the Beauty vertical, or a marketer catering to Travel-focused audiences, or Business ladies, you’re gonna love Stowaway Cosmetics. This client of ours sells “premium cosmetics that are half the size and half the price.” The idea is simple and ingenious — offer busy women quality cosmetics that’s easy to carry. […]

Continue reading about Client Spotlight: Stowaway Cosmetics Makeup Affiliate Program

Geno Prussakov on September 14th, 2016

Earlier today I spoke at CJU 2016, one of the year’s major affiliate marketing events. This was my fifty-eighth time addressing people from stage but my very first time speaking at a CJU. The room full of over 150 digital marketing managers of Fortune 500 companies was a perfect place to deliver my perspective. I’ve […]

Continue reading about Affiliate Marketing Mispositioning is Hurting Affiliate Programs