Upon reviewing a good number of different top brands’ affiliate programs recently, I have been really surprised to see how many of them do not deep-link. It is isn’t at all unusual to see a merchant of the Top 500 Internet Retailer List caliber have specific text (e.g.: “Save up to 30% on Timberland boots”) [...]
Continue reading about Are Your Affiliate Links Deep-Linked or Homepage-Bound?
Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays link’s Conversion Rate “calculated from [...]
Continue reading about Affiliate Link Performance Metrics are Misleading
When online businesses (in further text: merchants) just discover affiliate marketing, and get really excited about the way everything works, and the opportunities that open up, it is very common to witness some of them express interest in acting in the capacity of affiliates in addition to running their own affiliate program. Naturally, the easiest [...]
In continuation of my earlier posted thoughts on the effectiveness of blog reviews, it seems appropriate to now turn to the Federal Trade Commission’s plans to monitor blogs for paid/biased reviews. On Sunday, the Associated Press wrote that blogging, which continues blooming, “has taken on characteristics of community journalism — but without consensus on the [...]
Continue reading about FTC to Monitor Affiliate Links in Blogs
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