A solid online retailer, voted one of Internet Retailer’s Hot 100 Companies of 2009, visited by over a million of unique visitors every month, has sent out their affiliate newsletter. It was written well, but some of the things could certainly use some improvement. Here’s a screenshot of a part of that newsletter:
Good style, but [...]
Continue reading about Affiliate Newsletter: Format is Important
In my previous posts I have spoken about the structure of the affiliate newsletters, the three Ps to remember at all times, the necessity for clear distinction between customer-oriented vs affiliate-geared promos, the art of getting attention, and other things. Today I would like to address a basic, yet very important question — that [...]
Continue reading about How Often to Send Affiliate Newsletters
Not many affiliate networks provide you with such data as an open rate for your outgoing affiliate correspondence (such as approval emails or newsletters), and this is really unfortunate. Commission Junction does provide merchants/advertisers with such important information as a part of the Email Campaigns reporting:
Looking at the data for the last five pieces of [...]
Continue reading about Most Affiliate Newsletters Never Get Opened
Some of you may remember my “Back to the Question of Affiliate Newsletters” post made earlier this month where I expressed my gratitude to an affiliate that called my newsletter “personal, intriguing, well written,” and one which she has never received from any other CJ-based merchant.
Yesterday this same affiliate has encouraged me again. She sent [...]
Continue reading about Newsletter Encourages Affiliate to Get Active
About a month ago I posted a layout of an affiliate newsletter in my blog.
Today I have sent out an August newsletter for the DaySpring.com’s affiliate program, which covered 6 of the 7 points listed in the above-quoted post. Several affiliates emailed back almost immediately (they didn’t have to do it, but they did) just [...]
Continue reading about Back to the Question of Affiliate Newsletters
Whether it’s an affiliate newsletter, a recruitment e-mail, or any other piece of correspondence you are sending to your affiliate(s), you want to remember the following three P’s which will save you a lot of headache:
Proofread – Nothing kills a piece of marketing text worse than typos, and outright mistakes in the text. They discredit [...]
Continue reading about Three P’s to Remember Before Sending It Off
If you are looking for a guide on how to layout your next affiliate newsletter, you’ve come to the right place. I have been asked this question just today, and it occurred to me that this would make up a helpful blog post, especially for new affiliate program managers.
There are many ways you can layout [...]
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