In late 2014, a good friend (who serves as a high-level executive of a major publishing outlet) authored and rolled out his new book. Looking for ways to increase its sales, he reached out to me asking how we could utilize the power of affiliate marketing to aid in his objective. The only […]
Direct Revenue Share Affiliate Programs and Online Marketplaces Read More »
I am sure you have seen more than one of these over the years and, quite possibly, contemplated starting a one-product ecommerce website of your own, or… already have one. From digital products to gadgets of all sorts, and from single service offers to simply one type of product sold on one given
Single Product eCommerce Websites and Affiliate Marketing Read More »
Remember my post on picking my brain for free? Today is one of those days when someone is doing it, and, hopefully, for the benefit of others, as his questions are pretty broad and answers to them should address not only in this particular case, but help many others in
How Various Online Payment Models Work in Affiliate Marketing Read More »
On Tuesday (October 18, 2011) the newest issue of FeedFront, the official magazine of Affiliate Summit, has become available for online viewing and download. In it, on page 18, you will find my new article, which answers the question in the title of this blog post — what money should
What Investment is Required to Launch Affiliate Program? Read More »
A merchant who is planning on starting an affiliate program, has studied my Online Guide to Affiliate Marketing and emailed me this question: Can you please give me a quick overview of the pros and cons of running our program in-house or going with a network like Google’s Affiliate network?
Run Affiliate Program In-House or on Affiliate Network? Read More »
As any marketing program, affiliate program requires a budget. While it is true that comparing to many other types of online advertising, affiliate marketing generally requires a significantly smaller budget, it does require one. Below you may find a basic breakdown of expenses that you should be prepared to incur:
How to Budget an Affiliate Marketing Program Read More »
After receiving my pricing, a prospective client, who is looking for an outsourced affiliate program manager (OPM), wrote: I wanted to know whether there would be any other fees that I should be considering? I suppose the software companies like Linkshare and others, would charge a fee also. Are those
Affiliate Program Start / Setup Expenses Read More »
To answer this question we need to briefly look into the expenses involved in (a) setting up and (b) running an affiliate program. On the program setup stage, you will have to choose whether to go with an affiliate network (prices and comparison here), or an in-house affiliate program software
Can Small Businesses Afford Affiliate Marketing? Read More »