What Investment is Required to Launch Affiliate Program?

Posted onLeave a commentCategoriesAffiliate Program Management, Announcements

On Tuesday (October 18, 2011) the newest issue of FeedFront, the official magazine of Affiliate Summit, has become available for online viewing and download. In it, on page 18, you will find my new article, which answers the question in the title of this blog post — what money should an advertiser/merchant should be prepared Read More …

Run Affiliate Program In-House or on Affiliate Network?

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

A merchant who is planning on starting an affiliate program, has studied my Online Guide to Affiliate Marketing and emailed me this question: Can you please give me a quick overview of the pros and cons of running our program in-house or going with a network like Google’s Affiliate network? Good question. There are indeed Read More …

How to Budget an Affiliate Marketing Program

Posted on5 CommentsCategoriesAffiliate Program Management, General Discussion

As any marketing program, affiliate program requires a budget. While it is true that comparing to many other types of online advertising, affiliate marketing generally requires a significantly smaller budget, it does require one. Below you may find a basic breakdown of expenses that you should be prepared to incur: First of all, you will Read More …

Affiliate Program Start / Setup Expenses

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

After receiving my pricing, a prospective client, who is looking for an outsourced affiliate program manager (OPM), wrote: I wanted to know whether there would be any other fees that I should be considering? I suppose the software companies like Linkshare and others, would charge a fee also. Are those types of fees covered in Read More …