affiliate program Archives « Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on October 30th, 2013

Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by Google Penguin update due to […]

Continue reading about If Hit by Search Engine Penalties, Do Not Close Affiliate Program!

Geno Prussakov on March 15th, 2012

We are now working on setting up an affiliate program for a client, and it is going to employ both a pay-per-sale, and a pay-per-lead model. The Internet Marketing Director of the company has emailed me a very good question which I would like to quickly address for the rest of my readers, as many […]

Continue reading about How to Safeguard Your Affiliate Marketing Program Against Fraud?

Geno Prussakov on May 2nd, 2011

Using Google Suggest (aka autocomplete) to spot some of the most popular affiliate marketing-related questions, we see 5 questions score particularly high. I’ve answered them all in my previous blog posts and articles, and today I’ve decided to put them together into an easy-to-use compilation. 1. What is affiliate marketing? In a nutshell, affiliate marketing […]

Continue reading about 5 Popular Affiliate Marketing Questions Answered

Geno Prussakov on April 27th, 2011

When an affiliate takes time to post their thoughts on what annoys them, merchants should take heed… Such is the case with Logan Thompson’s recent 10 Reasons Affiliates Don’t Like Your Website blog post, and I fully agree with Joe Sousa’s tweet: In addition to the 10 website-related concerns that Logan has outlined in his […]

Continue reading about 20 Reasons For Affiliates Not To Work With Certain Merchants

Geno Prussakov on January 18th, 2011

I believe that there are 5 main reasons why people fail at affiliate marketing: Lack of education — thorough (and ongoing) education saves you both time and money Laziness — there is no such thing as big-bucks-fast (if not at the expense of violating rules, of course), and you want to be prepared to work, […]

Continue reading about Why Affiliate Marketers Fail: 5 Reasons

Geno Prussakov on September 22nd, 2010

A couple of weeks ago, Manhattan’s Theater District has seen a grand opening of 4food which some have already christened a “social media restaurant” meaning that there’s “both a brick-and-mortar hamburger joint in Manhattan, and a community-oriented Website that supports the restaurant.” SocialCitizens.org elaborates: …4food [is] a fast food restaurant that says “meals are necessarily […]

Continue reading about 4Food – Social Media Restaurant With Affiliate Program

Geno Prussakov on August 18th, 2010

A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question: Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales? We’re slightly dubious of this idea. Why would they choose […]

Continue reading about Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing

Geno Prussakov on August 9th, 2010

A merchant has emailed me the following text: I would like to know what is the range of percentage paid out in the affiliate program? Someone told me it is between 3% to 25%. Is that right? What is the lowest rate you have seen so far? the median? and the highest? Actually, the range […]

Continue reading about Affiliate Commission Range Question

Geno Prussakov on March 25th, 2010

A business that is considering entering into the affiliate marketing realm has just had its representative email me the following question: Do you know the average jump in sales a company might get when launching an affiliate program, or any other statistics on how it helps the company out? This would help justify the expense […]

Continue reading about Affiliate Program Sales: What to Expect

Geno Prussakov on March 6th, 2010

As any marketing program, affiliate program requires a budget. While it is true that comparing to many other types of online advertising, affiliate marketing generally requires a significantly smaller budget, it does require one. Below you may find a basic breakdown of expenses that you should be prepared to incur: First of all, you will […]

Continue reading about How to Budget an Affiliate Marketing Program