If Hit by Search Engine Penalties, Do Not Close Affiliate Program!

Posted on12 CommentsCategoriesAffiliate Program Management, Online Marketing

Earlier this month an interesting email came to me from an advertiser whose affiliate program we started a few months ago (edit: on an affiliate network). Here’s the gist of it (with parts of the text re-worded to hide sensitive information): Recently, both of our main websites got hit by Google Penguin update due to Read More …

5 Popular Affiliate Marketing Questions Answered

Posted on3 CommentsCategoriesGeneral Discussion, Thoughts for Affiliates

Using Google Suggest (aka autocomplete) to spot some of the most popular affiliate marketing-related questions, we see 5 questions score particularly high. I’ve answered them all in my previous blog posts and articles, and today I’ve decided to put them together into an easy-to-use compilation. 1. What is affiliate marketing? In a nutshell, affiliate marketing Read More …

4Food – Social Media Restaurant With Affiliate Program

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

A couple of weeks ago, Manhattan’s Theater District has seen a grand opening of 4food which some have already christened a “social media restaurant” meaning that there’s “both a brick-and-mortar hamburger joint in Manhattan, and a community-oriented Website that supports the restaurant.” SocialCitizens.org elaborates: …4food [is] a fast food restaurant that says “meals are necessarily Read More …

Pay-Per-Call and Pay-Per-Sale or Synergistic Affiliate Marketing

Posted on2 CommentsCategoriesAffiliate Program Management, Online Marketing

A merchant which already has a pay-per-sale affiliate program in place, and is considering tapping into pay-per-call advertising, has emailed me the following question: Do you think affiliates are commonly motivated to build affiliate marketing campaigns for the promise of lead-based commissions on phone sales? We’re slightly dubious of this idea. Why would they choose Read More …

How to Budget an Affiliate Marketing Program

Posted on5 CommentsCategoriesAffiliate Program Management, General Discussion

As any marketing program, affiliate program requires a budget. While it is true that comparing to many other types of online advertising, affiliate marketing generally requires a significantly smaller budget, it does require one. Below you may find a basic breakdown of expenses that you should be prepared to incur: First of all, you will Read More …