An excellent question was posed by Eric Alexander earlier this morning:
Does it [the passing of the new Federal Trade Commission's disclosure rules for "endorsements and testimonials"] only affect product or service endorsements or even all affiliate links, banners, etc that a website may publish?
I’ve just given the Guides a second (or really third or fourth) [...]
Continue reading about Will All Affiliates Be Affected by New FTC’s Rules?
Introduced by Amazon back in late nineties, reviews have become a powerful force to drive sales for online businesses of all types.
With the attention that online reviews have been receiving from the Federal Trade Commission lately, it seems appropriate to look into the power behind them. A recent CNN article has quoted some interesting data:
Consumers [...]
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