Enhancing conversion with consumer reviews isn’t a new idea. It always works, even to the point of negative reviews having a positive effect on sales. Empowering affiliates to quickly put reviews (thematically-sorted across different merchants) to good use, and doing this in a manner than helps merchants monitor affiliate compliance with the FTC’s rules on [...]
Continue reading about SearchReviews Launches Innovative Affiliate Tool for Consumer Reviews
An excellent question was posed by Eric Alexander earlier this morning: Does it [the passing of the new Federal Trade Commission's disclosure rules for "endorsements and testimonials"] only affect product or service endorsements or even all affiliate links, banners, etc that a website may publish? I’ve just given the Guides a second (or really third [...]
Continue reading about Will All Affiliates Be Affected by New FTC’s Rules?
Introduced by Amazon back in late nineties, reviews have become a powerful force to drive sales for online businesses of all types. With the attention that online reviews have been receiving from the Federal Trade Commission lately, it seems appropriate to look into the power behind them. A recent CNN article has quoted some interesting [...]
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