Websterâ€™s Dictionary defines “parasitism” as is “an association” in which a parasite “obtains benefits from a host which it usually injures.” [source]Â In affiliate marketing, a parasite is an affiliate that always (not â€œusuallyâ€, but always) injures the host (another affiliate), and does so by stealing commissions from the latter (hundreds of millions of dollars is not unusual). It’s as simple as that, and OneCause.com is adding yet another page to the history of parasitism in affiliate marketing these days.
I would highly encourage fellow affiliate managers to study the following sources on this particular case:
- Is LinkShare a Parasite Now? [thread at ABestWeb]
- Another Parasite Exposed [post in the NYAffiliateVoice blog]
- Hot Charity, or Why Your Favorite Coupon Site is Losing Money [post in the 72Kilowatts blog]
- Affiliate Marketing Takes a Big Step Back to 2002 [post in Scott Jangro’s blog]
As I have stated in the above-quotedÂ ABestWebâ€™s thread, â€œtotal disrespect of both affiliates and merchants is a mild wayâ€ to characterize such a practice. If you haven’t done so already, its time to take a stand against parasitism in affiliate marketing.