I am tired of seeing the affiliate marketing industry being misrepresented as just another one of those get-rich-quick schemes! Hundreds, if not thousands, of websites are full of promises of helping you turn in a quick buck if only you buy their eBook or, even, join their affiliate program. Twitter is also full of tweets on “easy cash,” “lazy affiliates,” earnings of “$1000+ a day,” etc. So is YouTube… Furthermore, a Summer 2008 article in Entrepreneur.com read that affiliate marketing “may possibly be the absolute laziest way to make money because it doesn’t require you to have a product, make a sale or ever have any interaction with customers.” [source] The author seemed to equate all of affiliate marketing to pay-per-lead programs, but in this post I will not focus on this flaw in his argument. I want to pause and ponder on that first half of his statement where he suggests that affiliate marketing “may possibly be the absolute laziest way to make money.” C’mon! This is a huge misrepresentation that does not do justice to what one of the most sophisticated elements of e-marketing consists of!!
Let me make my point in a video:
Affiliate marketing is neither a recipe for easy cash, nor “the absolute laziest way to make money.” Getting to the pinnacle always involves a lot of hard work, and I do not know of one super affiliate who has not spent endless hours in front of their monitors, or has never been burned and lost money on ineffective campaigns or poorly converting merchants.
If you disagree, my challenge to you is this: post your arguments below, and I will entertain every one of your comments. I promise to respect your point of view, and do everything possible to understand where you’re coming from before posting my reply. If, however, I see no opposing views (which I explicitly welcome here) expressed, my case will only be further proven to be true.