Paraphrasing Seth Godin’s points on what people are looking for when they are visiting social websites, we would arrive at the following list:
- Finding like-minded people
- Communicating and socializing
- Building own popularity
- Staying on top of news
- Entertaining oneself and “making noise”
Satisfaction of the above needs will build up popularity and loyal following of any social website (forum, blog, social network, etc). Good things to remember for those who are either already running, or are considering starting a social website. It works for Twitter!