As I look at people’s bios (self-descriptions) on Twitter, LinkedIn, Facebook and other social media sites, I see way too many calling themselves social media gurus, experts, and social media strategists. The self-proclaimed gurus have appeared from everywhere, but how do you tell an expert from a non-expert? How do you know that your guru is not a fake?
Here are my tips:
- Make sure they don’t call themselves a guru or an expert in their publicly viewable profiles (real experts don’t).
- Check if they really have the influence (it is easy to judge by the numbers of followers they have, number of times they are quoted or re-tweeted, etc).
- Do they sound passionate about social media? Ask them why.
- Ask them how they track ROI.
- Do they have any experience and/or can quote any success stories of companies in your vertical being successfully promoted through social media?
- Do they have a plan on how they will promote your business through social media? Ask them for at least an outline.
- How do you feel about entrusting your brand to this person?
If any 7 of the above 7 (no, this is not a typo) have satisfied you, they are probably a good fit for you.