I’ve blogged about the differences between leaders and managers. I have also written about transformational leadership, and how it can be applied in the context of affiliate marketing. But today I have found an interesting diagram that shows how and when management, leadership, and transformational leadership can overlap (in traditional business environments). Here it is:
It is somewhat simplistic, but it’s in sync with everything that I have read, and written so far:
Management is about the mind. It is the manager’s job to stay focused on the task and goals, to set action plans, thereby helping followers deal with complexity.
Leadership, on the other hand, is more about the heart, or staying focused on the people and their individual characteristics, creating a shared vision that helps followers to participate in a change process.
Finally, transformational leadership is about breaking down resistance to change. This is done both through “assigning meaning to change” and through the change within the leader (him)/(her)self.