Looking through the 100 Thoughts on Marketing list Valeria Maltoni has put together earlier today, and thinking of what works best in affiliate marketing, I have decided to compile a list of practical tips for affiliates to use. I’ve come up with 30 practical tips for affiliate marketers, some of which I have borrowed from Valeria’s list, others — from my personal experience, as well as from that of the successful affiliates I have a privilege to work with.
Here we go:
- remember that the visitor has come to your website for one of two reasons: to solve a problem, or to be entertained
- let your passion show
- be relevant
- provide a feedback channel
- be flexible to adjust your approach based on the feedback received
- don’t be afraid to innovate (it is by innovating that you stand out!)
- show the end user that you genuinely care (this should beam right through your website’s architecture and design)
- simplify
- create value
- communicate frequently, simply, kindly
- build tribes
- be contagious
- reward participation
- be yourself
- learn to speak your customer’s language
- constantly tweak, test, and improve (don’t be afraid to replicate techniques that have previously proven to be successful)
- add a product/service review feature
- go the extra mile
- be pleasantly unexpected
- be honest
- overdeliver
- adapt
- engage the customer by telling a story
- when possible, compliment your product/service page with a coupon offer (facilitate conversion!)
- educate
- be both interesting, and interested
- follow through
- make your web content both easy-to-read, and easy-to-share
- respect privacy
- educate yourself daily
Got your own tips to share? Feel free to post them below.