Types of Social Media to Use in Marketing

There is a number of social media channels/types that a company — be it an online-based, or a brick-and-mortar one — can successfully use in their marketing. I could count the following seventeen:

  1. Blogging
  2. Content aggregation
  3. Crowdsourcing
  4. Forums
  5. Livecasting
  6. Microblogging
  7. Photosharing
  8. Podcasting
  9. Presentation sharing
  10. Reviews & opinion sites
  11. Social bookmarking
  12. Social networking
  13. Social news
  14. Video sharing
  15. Virtual worlds
  16. Widgets
  17. Wikis

Today two excellent lists have been tweeted about by a friend and fellow online marketer, Jim Kukral. They are full of examples of how various businesses are using social media in their marketing. Here are the links to them:

In addition to the above two lists, you may also want to review the following ones:

Both merchants and affiliates — however savvy or new to the world of social media marketing you may be — have something to learn from the five above-quoted articles, papers and websites. I have certainly found more than a dozen of good ideas to borrow.

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