It’s been another busy day at this Affiliate Summit for me — good busy. Several productive meetings with current and prospective clients and affiliates, an excellent audience of affiliate program managers and network reps [picture 1 here | picture 2] at my session on how to motivate affiliates, good new contacts, and presentations attended.
One thing that I felt sorry to witness was the fact that out of the 2,500 Affiliate Summit’s attendees [edit: over 3,000, as it appears from Shawn’s post on August 13] only 29 came to the “Advertising Tax: What Happened and What’s Next” session. Taking into consideration that 7 of them left the room when the Q&A session started, the total number of attentive listeners equaled less than 1% of the conference’s attendees. Karen Garcia has mentioned to me that similar attendance numbers were registered on the Day 1 when an “Advertising Tax Impact, Accomplishments and the Future” panel was held.
I was really surprised to see such a small number of today’s session attendees, and purposefully did my counts in the middle of the session, and at the end (after some people have left). Wright Andrews has hit the nail right on the head concluding his session saying: “with so much at stake… you gotta get them to wake up!” Wake up, affiliate marketing industry! The fact that the advertising tax (aka “Amazon tax“) isn’t yet knocking on your state’s door is no guarantee that it’s gonna be this way for long. At least 48 states “face shortfalls in their budgets for fiscal year 2010” [source], and there will be many more to consider the advertising tax as a possible solution to this.]]>