Yesterday Yahoo! has launched a renewed website, Yahoo! Deals (where they feature “deals and online coupons from around the web”), and resurrected their Twitter account @yahoo_deals to push the coupon offers published on Yahoo! Deals [source].
I went to the Walmart coupons page (titles and meta tags of all pages are well-optimized [no wonder why, right?], and destined to get excellent SE-rankings):
…and clicked all of the the “coupon” links to find out that the URL’s the end-users are going to be going through in this particular case are all LinkShare’s (i.e. affiliate) URL’s:
Then I browsed around a bit more to see that many other URL’s go via CouponMountain.com, DealCoupon.com, CouponAlbum.com, BradsDeals.com, DealNews.com, and probably other affiliate websites I haven’t registered.
Looks like Yahoo! has just launched a new (or should I say, the first?) affiliate coupons aggregator.
I wonder what the rules for inclusion are. Obviously, the revamped Yahoo! Deals website is now directly competing with individual affiliate websites.