Not too long ago I have blogged about the 17 types of social media marketing channels. Since then Facebook has acquired FriendFeed [more here], which should enhance the real-time social search on Facebook, making things significantly better than they currently are on Twitter Search. Another reason behind it may be the latest trend of “friends” being replaced by “followers”. Yesterday, eMarketer.com has published some interesting Burson-Marsteller‘s research data which suggests that Twitter is, in fact, a more popular marketing tool than Facebook.
Out of all Fortune 100 companies who have Twitter, Facebook or blog presence:
- 54% are on Twitter
- 32% run their own corporate blog
- 29% have a Facebook fan page
- 20% use only one of the above social media channels
Twitter is being used for the announcement of news and customer-geared promos (i.e. broadcasting), customer service (i.e. as a two-way communication channel), and for employee recruitment. You may read more on this Burson-Marsteller’s research at eMarketer.com.