The holiday shopping has really picked on the Black Friday (November 27 this year), and continues to grow. The chart on the right shows an increase of affiliate-referred sales within just one affiliate program.
I have noticed a very similar picture across several affiliate programs: a considerable slowdown in sales on the day before Thanksgiving and the Thanksgiving Day itself, and a substantial rise on Black Friday and thereafter. Having spoken with several retailers that traditionally register a defined seasonality of sales, I hear that most are only expecting to see further growth: both in overall sales, and in affiliate-generated ones.
Comparing the November 1-27 period of retail e-commerce spending in 2008 to that of 2009, comScore has reported a 3% increase in sales, where Black Friday alone “saw $595 million in online sales, making it the second heaviest online spending day to date in 2009 and representing an 11-percent increase versus Black Friday 2008”:
It is being stated that consumers are expecting to see more free shipping offers this year, more bargains/coupons, and Amazon is projected to continue driving strong sales — good news both for the merchants that sell on it, and for the affiliates (or is it “associates”?) that are working with Amazon [more here]. Also, according to an NPD Group‘s study, the top 5 categories for the 2009 consumer holiday spending will be: (i) apparel (49%), (ii) toys (34%), (iii) movies (29%), (iv) books and electronics (28%; I am not sure what these two categories have in common, but on some reason they were grouped together), and (v) peripherals, camcorders and mp3 players (24%) [more here].
The consumers’ spending intentions look as follows:
Finally, we’re witnessing what has already been christened the first “Twitter Christmas” season in history as merchants and affiliates alike are actively tweeting and posting consumer-oriented deals and promos on Twitter, Facebook, and other similar Social Media platforms [more here].