Not sure how many of you are following @GoogleRetail on Twitter, and saw their below tweet, and the post it is linked to, but I believe it is an extremely important one to miss:
The blog post that appeared on Google Retail Blog earlier this month (and the one that they’re linking to from the above tweet) quoted the Google/OTX Consumer Intentions for Holiday 2009 report which projected:
- 62% of consumers will still shop after the holidays
- 10% “won’t even begin purchasing until after the holidays have ended”
I must admit, I fall into the 62%, waiting until after Christmas to buy a couple of items too. The 10% that don’t plan on shopping “until after the holidays” is interesting data.
MediaPost has just reported that Wal-Mart is already actively preparing for the post-holiday shopping creating “plenty of motivational bargains” in forms of bargains and deeper discounts.
Affiliates and merchants, are you getting ready to entertain the post-holiday deal-seeking consumers?