Ready for Post-Holiday Shoppers?

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

Not sure how many of you are following @GoogleRetail on Twitter, and saw their below tweet, and the post it is linked to, but I believe it is an extremely important one to miss:

GoogleRetail tweet

The blog post that appeared on Google Retail Blog earlier this month (and the one that they’re linking to from the above tweet) quoted the Google/OTX Consumer Intentions for Holiday 2009 report which projected:

  • 62% of consumers will still shop after the holidays
  • 10% “won’t even begin purchasing until after the holidays have ended”

I must admit, I fall into the 62%, waiting until after Christmas to buy a couple of items too. The 10% that don’t plan on shopping “until after the holidays” is interesting data.

MediaPost has just reported that Wal-Mart is already actively preparing for the post-holiday shopping creating “plenty of motivational bargains” in forms of bargains and deeper discounts.

Affiliates and merchants, are you getting ready to entertain the post-holiday deal-seeking consumers?

2 thoughts on “Ready for Post-Holiday Shoppers?

  1. I do buy lots of stuff after the holidays and put them in my future gift box. I think I save tons of money that way and I always have something to give when I am invited to last min events/parties 🙂

  2. Thanks for your comment, Ayako.

    It looks like the same trend is present in Britain too. Mirror.co.uk writes that “around 4.3 million people will go online” during the Christmas Day “spending £120 million”, and last year such tendency made the Christmas Day “the seventh busiest online day of the year.”

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