One of very few theoretical and more academically-written books on affiliate marketing (if not the only one) is the Strategic Affiliate Marketing by S. Goldschmidt, S. Junghagen and U. Harris published in 2003. While discussing the basics of affiliate marketing, the authors spend time looking at “Affiliates’ Characteristics” (p. 51-52). […]
Super Affiliates Prefer Per-Click Payments? Read More »
Gary Kibel of Davis & Gilbert LLP has tweeted: I’ve just finished reading the Puget Sound Business Journal (Seattle) article he has linked to. While the article seems to view the affiliate tax as primarily Amazon’s trouble, it provides a good recap of what has happened on the affiliate tax
2010 State Budget Shortfalls and Affiliate Tax Read More »
Today I am starting a series of posts (I am not planning to publish them in a consecutive manner, but new ones will be added as I come across the issues to address), and a whole new category – Affiliate Marketing Fallacies. In this rubric I will be covering the
Misconception: Only High Commissions Attract Affiliates Read More »
Fred Wilson has tweeted: I’ve just finished reading his “Affiliate Marketing Undervalues The Link” post. In essense, he argues that the 535 clickthroughs he sent to Amazon were worth much more than the money he received in commission (a total of $25.20, or less than $0.05 per click). Linking to
Value of Click and Quest for Perfect Attribution Model Read More »
Two weeks ago I wrote how holiday-related niches can make an affiliate an annual salary within just one month (however, cheesy this may sound, it’s true). A few days later I blogged about the staggering statistics that out of the 62% of consumers that shop after the holidays 10% don’t
Post-Holiday Shopping Trend Read More »
Wow! Look at the Twitter trends: Add the other holiday-related “popular topics” (like Santa, Christmas, etc), and no doubt the spirit of the winter celebrations is all around us! 🙂 I wish all of my readers a very Happy New Year too: In Russia it is customary to send proper
Happy New Year 2010! Read More »