Marriage of Mobile and Social

Social Media and Mobile Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats.

We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually grow to “at least 2x size of Desktop Internet” [more here and here].

We also know the exact demographics: 81% of adults between the ages of 18 and 29 are already actively using wireless Internet, compared to 63% of 30-49 year-olds and 34% of those 50+ years old. Additionally, it is being reported that the “adult use of social networking sites has risen significantly” since 2007, and today “47% of online adults use social networking sites, up from 37% in November 2008” [see today’s post with the detailed Pew Research Center report here].

But here’s the part that I find to be most fascinating: close to two-thirds of all mobile pageviews are to social networking websites! This data was published by GroundTruth, a mobile analytics startup with offices in Seattle and New York. Here are the exact numbers:

Mobile pageviews predominantly Social

Apparently the marriage of Mobile with Social is another area that marketers cannot afford to overlook. eMarketer wrote back in November 2008 that “the number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013, representing 43% of global mobile Internet users” [source]. Wow… There are definitely some great affiliate marketing opportunities in there too.

2 thoughts on “Marriage of Mobile and Social”

  1. I think that statistic makes complete sense. People are using their phone to check up on Facebook, Twitter, foursquare and they are also using these same sites for searches on local places to eat or have fun, so that is eliminating the need to use any other sites on the net.

  2. I agree, Chris this is a very natural tendency. Now more marketers have to take this knowledge, and gear it towards their companies’/clients’ benefit.

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