Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats.
We also know the exact demographics: 81% of adults between the ages of 18 and 29 are already actively using wireless Internet, compared to 63% of 30-49 year-olds and 34% of those 50+ years old. Additionally, it is being reported that the “adult use of social networking sites has risen significantly” since 2007, and today “47% of online adults use social networking sites, up from 37% in November 2008” [see today’s post with the detailed Pew Research Center report here].
But here’s the part that I find to be most fascinating: close to two-thirds of all mobile pageviews are to social networking websites! This data was published by GroundTruth, a mobile analytics startup with offices in Seattle and New York. Here are the exact numbers:
Apparently the marriage of Mobile with Social is another area that marketers cannot afford to overlook. eMarketer wrote back in November 2008 that “the number of mobile users accessing social networks from their mobile devices will reach 607.5 million worldwide by 2013, representing 43% of global mobile Internet users” [source]. Wow… There are definitely some great affiliate marketing opportunities in there too.