February 2010

Are You Measuring and Analyzing or Flying Blind?

In September 2009 digital advertising overtook all other channels (including TV) in the United Kingdom [more here]. In October 2009 McKinsey stressed the importance of online retailing in the U.S., forecasting that by the year 2011 online sales will account for over 45% of all US retail sales [more here].

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Parasite Alert: DirectCPV / LoudMo Contextual Adware

Yesterday an important information has been posted by Kellie Stevens of Affiliate Fair Play in the 5StarAffiliatePrograms’ forum. Her alert is about a fairly newly created contextual adware that operates according to a model similar to Zango, Clicksor, or MediaTraffic. As an advertiser, you may buy traffic on DirectCPV.com which

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Marriage of Mobile and Social

Yesterday I have illustrated how popular and fruitful a marriage of social networking with comparison shopping can be. Today I’d like us to turn our eyes to some staggering stats. We’ve heard that this decade will be the decade of the mobile Internet, which per Morgan Stanley is expected eventually

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Amazon Tax Bill Passes Colorado House & Moves to Senate

Yesterday a sad news came from Colorado: the House Bill 1193 (aka “Amazon tax” or “affiliate tax”, but really an “advertising tax”) has passed the House (33 “yes” to 32 “no”), and moved on to the Colorado Senate where it will undergo a similar consideration and voting route. Melanie Seery

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