The easiest way to recruit affiliates into your program is to place a link to your affiliate program signup page on your website (this should be the very first thing you do as soon as your affiliate program is launched). Simple, and very natural, isn’t it? Yet this could possibly be the most underutilized method of affiliate recruitment! Do you have a link like that on your website? Some merchants do, but you’d be surprised how many do not.
I was looking through lists of merchants yesterday evening, and was literally shocked to see how many of the established brands ignore this easy recruitment tool. Over 60% of websites I’ve looked through (I browsed through about 40 of them) lacked that affiliate program sign up link.
Here’s a brief report of the problems I’ve registered:
- Real.com – Links to http://www.real.com/www.realnetworks.com/about-us/affiliate.aspx (instead of omitting the www.real.com/ part) which lands every prospective affiliate on a “Sorry, we can’t find the page you were looking for” page.
No Real Info
- TradeKing – I don’t see a word about payout, cookie life, platform used, or anything else that could attract me as an affiliate.
- Automotive.com – They just link to their CJ page which contains with no info on commission. Inviting affiliates “along for the ride earning high commissions” is not very motivating without the actual commission info.
- LowerMyBills.com – Say that they have “two different commission structures”: (i) a “traditional” one “with multiple ways to earn huge commissions”, and (ii) a “geo-targeting solution” with “bounties of up to $70 per lead” and “minimum volume requirements” to be eligible for it. This is just too vague.
If you have an affiliate program, and do not have an easy-to-locate “Affiliate Program” link on your website, you are losing out on valuable partnerships. Fix this problem today!