A recently published report based on a research by the Internet Advertising Bureau (IAB) and PriceWaterhouseCoopers has registered a 4.2% growth of the UK Internet advertising spending, which reached £3.5 billion in 2009. IAB has also reported that between 2000 and 2009, the Internet marketing expenditure has grown by 2,200% going from from £153 million to £3.54 billion.
The three areas that have experienced the strongest growth in 2009 were (i) paid search, (ii) online video, and (iii) affiliate marketing. Here are the highlights in brief:
Paid Search – Grew by 9.5% reaching £2.15 billion, which represented 60.7% of all online ad spend in the UK.
Online Video – Represented “the real success story as spend saw a 140% increase year on year… generating £28.3 million.”
Affiliate Marketing – Spending on it rose by 38.2% (very good to see such a strong growth), reaching £72.6 million by the end of 2009.
Read more in this announcement on IAB’s website.
It puts in to perspective just how much the competition is set to increase too. Although as a UK affiliate, I can’t really complain considering last year was my first of big spending.
Should be interesting to see if the “death of rebills” restricts the amount spent by some of those top publishers through 2010