A recently published report based on a research by the Internet Advertising Bureau (IAB) and PriceWaterhouseCoopers has registered a 4.2% growth of the UK Internet advertising spending, which reached £3.5 billion in 2009. IAB has also reported that between 2000 and 2009, the Internet marketing expenditure has grown by 2,200% going from from £153 million to £3.54 billion.
The three areas that have experienced the strongest growth in 2009 were (i) paid search, (ii) online video, and (iii) affiliate marketing. Here are the highlights in brief:
Paid Search – Grew by 9.5% reaching £2.15 billion, which represented 60.7% of all online ad spend in the UK.
Online Video – Represented “the real success story as spend saw a 140% increase year on year… generating £28.3 million.”
Affiliate Marketing – Spending on it rose by 38.2% (very good to see such a strong growth), reaching £72.6 million by the end of 2009.
Read more in this announcement on IAB’s website.