Reading through thousands of tweets, blog posts, affiliate program descriptions and other material related to affiliate marketing on a monthly basis, I see the same set of words and phrases being used over and over again… to the point when they no longer strengthen the content, but do exactly the opposite — discredit and weaken what you’re trying to say. Just as excessive exclamation marks or capitalized words, I believe the following 10 words and phrases should just be avoided at all times:
1. Instant / Fast — Whether you’re talking about an “instant access” to an army of affiliates, or an “instant income” for affiliates, you’re just making things sound too unbelievable to be true.
2. Easy / Simple — C’mon, folks! Using these is akin to calling affiliate marketing income a “residual/passive income” (or even “autopilot income”) as some do. By definition, passive income requires very little effort to maintain the income flow. This is not true about affiliate marketers who have to stay alert on the latest changes, developments, and threats, and adjust their strategies accordingly.
3. Success — Real “success” will always depend on the affiliate (or the merchant) themselves. It’s not something you can promise anyone.
4. Hot(est) / Best (especially when talking about an affiliate program) — Inserting adjectives like this into your affiliate program description just discredits the rest of the text. Either replace them by stats and real success stories, or avoid them.
5. Make Money Online — In case you haven’t heard, performance marketing is no longer only about online, and neither is it only about making money, by the way.
6. Highest Payouts/Commissions — They aren’t worth anything unless your product/service is in real demand, priced right, and hence, the conversion is there.
7. Boost Sales — They won’t “boost” unless you put in considerable effort.
8. Unique / Innovative — Add “revolutionary” to these, and you’ll loose thousands of listeners.
9. Outside the Box — Just substitute with “differently” or, better yet, explain how different it is, and why this difference is valuable.
10. Integrity, Trust — These are not for you to claim about yourself. Leave it to others to decide.
Have I missed anything? Feel free to add more in the “Comments” area below.