John Woden, the Naismith Basketball Hall of Fame coach, is known for saying that “perhaps the most important part of offensive basketball is the part played by each man without the ball.” Why is it so important? Because unless you play well without the ball, you don’t get the ball!
Krause, Meyer and Meyer wrote:
One of the most difficult coaching tasks is to teach players to carry out actions that don’t involve the basketball — the magnet of the game. An individual player on offense plays without the basketball over 80 percent of the time (“Basketball Skills & Drills”, p. 25).
It is exactly the same way in affiliate marketing! Profit/commissions which are “the magnet of the game” is often put by affiliates in front of another extremely important component of it — research and education, or the play without the ball. However, no super affiliate that I know has come to the heights they’ve reached without countless hours spent on diligent study which helps one make educated decisions, and avoid deadly pitfalls.
Ralph Pim, another basketball expert, wrote this about playing without the ball:
Moving without the ball requires you to be adept at starting, stopping, faking, and changing directions. You must have excellent court awareness and vision so that you maintain the proper floor spacing with your teammates (“Winning Basketball: Techniques and Tips for Playing Better Offensive Basketball”, p. 107).
While in affiliate marketing the majority of affiliates do not have teammates, the “excellent court awareness and vision” are certainly a must, and these come through staying on top of the latest developments (both in online marketing, and the vertical you’re working in), and constant self-improvement.