Whether you’re starting a blog as a support platform for your affiliate program (i.e. as a merchant), or as a marketing vehicle (i.e. as an affiliate), the question of the best platform to choose inevitably springs up. The supply is bountiful — WordPress, TypePad, Blogger, Movable Type, etc — but you need to choose one.
I personally prefer WordPress. With the abundance of themes and plugins available for this platform (free of charge, or at affordable prices) WordPress blogs are easily customizable. They are also extremely user-friendly, and affiliates with little or no blogging experience can start creating really beautiful (and search engine friendly) posts in no time at all. I’ve worked with proprietary blogging platforms and TypePad extensively, and in my eyes WordPress wins it hands down. It seems that this blogging platform is also the preferred platform for the majority of world’s top bloggers:
According to the last year’s research by Pingdom, 27% of world’s top 100 blogs prefer WordPress (cf: chart above).
A word of warning for affiliates: if you decide to go with WordPress, you must go with their self-hosted solution, because unlike other platforms WordPress disallows all types of advertising on free blogs (i.e. ones hosted on their servers):
Adsense, Yahoo, Chitika, TextLinkAds and other ads are not permitted on WordPress.com blogs. If you would like to run ads on your blog, please look into running your own copy of WordPress with one of our hosting partners.
In addition to AdSense-type ads, please do not use the following services on your blog: sponsored / paid posts including PayPerPost, ReviewMe, and Smorty; affiliate / referral links… [source, underlining mine]
Hosting a WordPress blog on your own is easy, and it’s installation doesn’t take longer than a few minutes. You want to download the latest version of WordPress here, unpack the archive file, upload it to your server, and they will walk you through the rest of the installation process.
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