Periodic Table of Marketing Elements

Just recently I have found out from Jeffrey Eisenberg about a Periodic Table of Marketing Elements put together by

Though a bit crowded, it certainly is a masterpiece of a kind.

The table is organized in a way which portrays various “marketing elements” (from marketing methods and channels to useful applications and coffee!) as split into 5 groups, based on what their marketing purpose is. The possible purposes are:

  1. Attract prospects
  2. Convert prospects into customers
  3. Help in form of tools
  4. Get customer feedback
  5. WOW them so they spread the word

Here is the table itself (click it to enlarge):

Periodic Table of Marketing Elements

Definitely an interesting idea, which has given me as a marketer a few fresh thoughts already. I hope you find it of interest too.

1 thought on “Periodic Table of Marketing Elements”

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