Though a bit crowded, it certainly is a masterpiece of a kind.
The table is organized in a way which portrays various “marketing elements” (from marketing methods and channels to useful applications and coffee!) as split into 5 groups, based on what their marketing purpose is. The possible purposes are:
- Attract prospects
- Convert prospects into customers
- Help in form of tools
- Get customer feedback
- WOW them so they spread the word
Here is the table itself (click it to enlarge):
Definitely an interesting idea, which has given me as a marketer a few fresh thoughts already. I hope you find it of interest too.