Last month Enconsultancy released its “Affiliate Marketing Buyer’s Guide 2010”. This 140-pager “provides details on the issues and trends affecting this £4.6 billion sector, as well as information about best practice and tips for choosing a suitable supplier”, and today I have finally found some time to browse through it. […]
2010 Stats and Trends: UK Affiliate Marketing Read More »
Only a couple of hours have passed since Google’s introduction and announcement of Google Instant, but the digital marketing world is already quite stirred up over it; and the palette range goes all the way from concern to amazement… Affiliate marketers are obviously directly affected as well. But how exactly?
Google Instant and Its Impact on Affiliate Marketing Read More »
Those who follow my blog, magazine articles, and conference presentations know how fascinated I am with the subject of motivation, especially when it comes to effective motivation of such a unique “workforce” as affiliates. Needless to say why a post published on Econsultancy.com yesterday has immediately drawn my attention —
Set Achievable Goals and Look Beyond Extrinsic Rewards Read More »
David Meerman Scott has a new book out. It is co-authored with Brian Halligan of HubSpot, and entitled “Marketing Lessons from the Grateful Dead: What every business can learn from the most iconic bank in history”. I’ve had a chance to read it cover-to-cover on my transatlantic flight a couple
19 Pieces of Marketing Wisdom from the Grateful Dead Read More »
One of the suggestions under my Digital Marketer’s Twitter 100+ Master List was to put together a list of SEO experts to follow on Twitter. The day has finally come and today I will indeed focus on the Search Engine Optimization experts you don’t want to miss. Here is my
10 SEO Experts & Resources to Follow on Twitter Read More »
Reversals happen. They happen to merchants, and by extension, they hit affiliates too. Of course, affiliates love programs with “no reversals” policies, but if you, as a merchant, aren’t ready to offer one, I strongly encourage you to at least stick to the following 3 best practices: 1) Locking Periods
Best Practices for Affiliate Commission Reversals Read More »
Good thing Dave Chaffey tweeted a link to Gary Robinson’s Your 60 Second Mobile Review post yesterday. I got hooked on this immediately, and was indulging myself in the analysis of my site’s mobile visitors literally seconds after reading Gary’s post. My Observations: Approximately 3.5% of visitors view my website
Are You Analyzing Your Mobile Traffic? Read More »