Neuromarketing is “the application of neuroscience to marketing”. It “includes the direct use of brain imaging, scanning, or other brain activity measurement technology to measure a subject’s response to specific products, packaging, advertising, or other marketing elements”. On a more general level, “neuromarketing also includes the use of neuroscience research in marketing”. [source] This relatively new approach to marketing fascinates me quite a bit, and this Friday I’d like to bring you a number of experts who are working in the field, and are great to follow on Twitter:
- Roger Dooley — Neuromarketing evangelist, Web community and SEO guy, wine blogger. Write and speak about novel branding, advertising, and marketing techniques.
- Dan Ariely — Professor of psychology and behavioral economics at Duke University, author of Predictably Irrational and The Upside of Irrationality.
- Jennifer Williams — Brain, behavior, and marketing, oh my! Host of Neuromarketing chat #nmchat.
- Myo Neuromarketing — Myo [my-oh] translates from Japanese as “indescribable perfection; mysterious, extraordinary and marvelous”. This particular company works (and tweets) on psychological optimization to increase Internet sales.
- Neuromarketing — Companion Twitter account of NeuroScienceMarketing.com, a site which chronicles the intersection of marketing, branding, and brain science.
- Christophe Morin — Passionate for neuromarketing. Currently pursuing a PhD in Media Psychology with Fielding Graduate Institute. Co-author of Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain.
- NeuroFocus — World’s largest neuromarketing research lab — founded by Dr. A.K. Pradeep, author of The Buying Brain: Secrets for Selling to the Subconscious Mind — analyzing brainwaves and eye-tracking to improve effectiveness.
- John Bidwell — President of Bidwell ID, a branding and marketing firm, who blogs about neuromarketing.
- Michael Ferguson — Neuroimaging PhD student & aspiring writer; interested in prosocial dynamics, neurotechnology, and the sacred.
- Martial Rolland — International business marketing intelligence advisor, speaker, Creative Director at btoone (Montreal-based advertising agency heavily focused on neuromarketing emotionomics).
The above list is arranged merely according to my personal preference. Most of the descriptions are taken from respective Twitter bios.
By the way, for anyone who is interested in neuromarketing The Beautiful Brain [also on Twitter] is also a must-follow.
If I have missed someone who, in your opinion, should be mentioned in a post like this, please do let me know by posting about them in the “Comments” area below.
8 thoughts on “10 Neuromarketing Experts to Follow on Twitter”
Ten months ago I wrote a blog about “Discover Neuro-etiquette: fork and knife in action” because I was fascinated by repeat questions from my clients why they were having problems with “their dining utensils.” In attempt to find an answer, I turned my attention to researchers and scientists in order to find an explanation to a simple and trivial question.
Thanks for sharing. It is comforting to know that so many interesting people are fascinated by the same subject — our brain!
Oh, I think most every is (fascinated with this subject). The way our brain is created (though some would say it evolved into this, but I don’t buy that) is simply amazing, isn’t it?
By the way, I have just found another Twitter account that tweets interesting links related to neuromarketing — @NeuroMarketer
Thanks for the include! I’m always interested to hear what kinds of content people most want to see, what questions people have, so if you have ideas or questions feel free to contact me.
Jennifer, you’re most welcome.
As for question let’s start with the one I’ve asked on Twitter not too long ago (but slightly re-phrased this time): what would be the top 3 neuromarketing books you’d recommend?
Comments from other neuromarketing folks are also warmly welcomed.
Great list…thank you for sharing!
You’re most welcome, Victor
I would recommend The Buying Brain by A.K.Pradeep because it is the most comprehensive look into how neuromarketing is conducted. It also offers insights into findings so far in the field, and gives clear tips to marketers. It is written by the CEO of NeuroFocus so some would argue it is biased, and while that may be true to a degree, it is still an excellent primer.
Second I would recommend Predictably Irrational by Dan Ariely which dives into findings of neuroeconomics, which paved the way for neuromarketing in a sense. Neuroeconomists broke ground in understanding how people make financial and other decisions.
Third I would recommend either Switch or Nudge, also grounded in neuoreconomics and tutorials on how to influence decision making for good. These are excellent books for non-profits especially.
Great list – there are 2 books that I would add to this list. Pitch Anything by Oren Klaff and Sales Seduction by Rhondalynn Korolak. The latter is very practical for a small to mid size business owner plus I like the fact she actually provides a bibliography for the studies she has relied on.
Personally I found Pradeep’s book to be more of an informercial for his company which turned me off.