I have conducted an experiment, and applied to 107 advertiser/merchant affiliate programs which are listed in LinkShare‘s “Premium Advertisers” section:
The results were quite interesting: 18 merchants auto-approved me into their affiliate programs right away (i.e. without even seeing my website), 10 automatically declined my application (again, without even reviewing my website), and the rest of applications went into “Pending” status, which, I suppose, means that they will be manually reviewed. So, here’s the breakdown we have with LinkShare’s top advertisers:
- automatic approvals – 16.8%
- automatic declines – 9.3%
- manual mode – 73.9%
As discussed elsewhere, both automatic approvals (“open door” policy) and automatic declines (lost opportunities) are dangerous. It is certainly good to see that close to three-quarters of LinkShare’s Premium Advertisers have an actual person (and not automatic account settings) control the affiliate applications consideration process. However, the number of those that automatically approve or decline (over 26%) is still pretty high. Don’t you think so?